Our Story
We started with one belief: that women deserve activewear that fits their real lives—not just their workouts.
Not Just Wear was born from countless conversations with real women—mothers, athletes, students, entrepreneurs—who were tired of leggings that roll down during the day, tops that feel restrictive, or styles that ignore the beauty of real bodies.
We listened. We took notes. We asked questions. Then, we created.
We crafted every piece with intention—focusing on comfort, support, and versatility—so you can feel confident from your morning coffee to your evening wind-down.
This isn’t just about what you wear to the gym. It’s about what you wear to feel powerful, comfortable, and unapologetically you—every single day.
We believe confidence isn’t built in front of a mirror—it’s built in motion.
It’s in the early morning walks, the late-night stretches, the chaotic days, and the quiet wins. It’s in every step, every rep, every moment you choose to keep going, even when it’s hard.
That’s why we’ll keep showing up with designs that move with you, support you, and never hold you back.
Pieces that feel like a second skin—so you can focus on how you feel, not how you look.
Because confidence isn’t about perfection. It’s about presence.
It’s about being fully in your body, fully in your power, and fully yourself.
You’re more than what you wear.
You’re Not Just Wear.
Join the Movement
We believe confidence isn’t built in front of a mirror—it’s built in motion.
It’s in the early morning walks, the late-night stretches, the chaotic days, and the quiet wins. It’s in every step, every rep, every moment you choose to keep going, even when it’s hard.
That’s why we’ll keep showing up with designs that move with you, support you, and never hold you back.
Pieces that feel like a second skin—so you can focus on how you feel, not how you look.
Because confidence isn’t about perfection. It’s about presence.
It’s about being fully in your body, fully in your power, and fully yourself.
You’re more than what you wear.
You’re Not Just Wear.
